BookCrossing is a book swapping site that we're pleased to have entered into a partnership. For those of you not familiar with BookCrossing or the concept of book swapping, it's a neat way to find discover and share new books for free. When you're done reading a book, you can release it into "the wild" through BookCrossing and let others enjoy. You can learn more about the service from their FAQs.

Now the home page for each book, if there is a book released into the wild, we'll surface it to you so you can see if it's anywhere near you. Look for us to continue to improve this functionality and happy swapping.

Out at GraphingSocial Patterns in San Diego, we were fortunate enough to be chosen to demo one of our products in the OpenSocial division of the app contest. After putting some finishing touches on things that afternoon, Aaron took to the stage and presented ReadingSocial .

The demo consisted of showing our Facebook app, Visual Bookshelf integrated with our sandbox versions of ReadingSocial in Orkut, MySpace, and Bebo. We showed how, literally a MySpace user could respond to question from a Facebook user. Lastly, we tried to tie it all together by showing how it was all accessible outside of any social network at ReadingSocial , which is part of LivingSocial .

Thanks to Dave McClure, Charles Rive Ventures and Social Media for supplying the prize of a Gift Certificate to the Apple Store for a MacBook Air. For more coverage, check out Rafe Needleman from CNet's Webware blog or a Video interview with Information Week's TechTV.